Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant

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書目詳細資料
主要作者:	Kim, W. Chan
其他作者:	Mauborgne, Renée
格式:	圖書
語言:	英语
出版:	Boston, Massachusetts Harvard Business School Press 2005
主題:	Market Segmentation
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