Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant
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Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant

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Autor principal: Kim, W. Chan
Altres autors: Mauborgne, Renée
Format: Llibre
Idioma:anglès
Publicat: Boston, Massachusetts Harvard Business School Press 2005
Matèries:
Market Segmentation
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Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant per Kim, W. Chan

Publicat 2015
Llibre
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BLUE OCEAN STRATEGY ; HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT

BLUE OCEAN STRATEGY ; HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT per KIM W CHAN

Publicat 2005
Llibre
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Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant

Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant per Kim Chan W.

Publicat 2005
Llibre
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