Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant
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Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant

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Detalhes bibliográficos
Autor principal: Kim, W. Chan
Outros Autores: Mauborgne, Renée
Formato: Livro
Idioma:inglês
Publicado em: Boston, Massachusetts Harvard Business School Press 2005
Assuntos:
Market Segmentation
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Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant Por Kim, W. Chan

Publicado em 2015
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BLUE OCEAN STRATEGY ; HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT

BLUE OCEAN STRATEGY ; HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT Por KIM W CHAN

Publicado em 2005
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Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant

Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant Por Kim Chan W.

Publicado em 2005
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