Cita APA (7th ed.)

Saxena, R. (2016). Marketing Management (5th ed.). McGraw Hill Education (India) Pvt. Ltd.

Cita Chicago (17th ed.)

Saxena, Rajan. Marketing Management. 5th ed. New Delhi: McGraw Hill Education (India) Pvt. Ltd, 2016.

Cita MLA (9th ed.)

Saxena, Rajan. Marketing Management. 5th ed. McGraw Hill Education (India) Pvt. Ltd, 2016.