Saxena, R. (2016). Marketing Management (5th ed.). McGraw Hill Education (India) Pvt. Ltd.
Cita Chicago Style (17a ed.)Saxena, Rajan. Marketing Management. 5th ed. New Delhi: McGraw Hill Education (India) Pvt. Ltd, 2016.
Cita MLA (9a ed.)Saxena, Rajan. Marketing Management. 5th ed. McGraw Hill Education (India) Pvt. Ltd, 2016.
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