Best Practice Cases in Branding: Lessons from the World's Strongest Brands
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
New Delhi
Pearson Education India Pvt. Ltd.
2009
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Edition: | 3rd ed. |
Subjects: | |
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100 | |a Keller, Kevin Lane |9 299 | ||
245 | |a Best Practice Cases in Branding: Lessons from the World's Strongest Brands | ||
250 | |a 3rd ed. | ||
260 | |a New Delhi |b Pearson Education India Pvt. Ltd. |c 2009 | ||
300 | |a xiii, 382 p. | ||
650 | |a Brand Name Products - Management |9 227 |