Best Practice Cases in Branding: Lessons from the World's Strongest Brands

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Bibliographic Details
Main Author: Keller, Kevin Lane
Format: Book
Language:English
Published: New Delhi Pearson Education India Pvt. Ltd. 2009
Edition:3rd ed.
Subjects:
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245 |a Best Practice Cases in Branding: Lessons from the World's Strongest Brands 
250 |a 3rd ed.  
260 |a New Delhi   |b Pearson Education India Pvt. Ltd.   |c 2009 
300 |a xiii, 382 p.  
650 |a Brand Name Products - Management  |9 227