Retail Analytics: The Secret Weapon
"Retailers have collected a huge amount of data but they do not know what to do with it. This book is designed not only to provide a broad understanding of retail but show how to use the data that these companies have. Each chapter covers a different focus of the retail environment from retail...
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| Natura: | Libro |
| Lingua: | inglese |
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New Jersey
John Wiley & Sons Inc.
2012
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| Serie: | Wiley and SAS Business Series
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