APA (7th ed.) Citation

Osterwalder, A. P. (2010). Business Model Generation. John Wiley and Sons.

Chicago Style (17th ed.) Citation

Osterwalder, Alexander; Pineur. Business Model Generation. New Delhi: John Wiley and Sons, 2010.

MLA (9th ed.) Citation

Osterwalder, Alexander; Pineur. Business Model Generation. John Wiley and Sons, 2010.