APA (7th ed.) Citation

Kumar, S. R. (2013). Case Studies in Consumer Behaviour. Pearson Education India Pvt. Ltd.

Chicago Style (17th ed.) Citation

Kumar, S. Ramesh. Case Studies in Consumer Behaviour. New Delhi: Pearson Education India Pvt. Ltd, 2013.

MLA (9th ed.) Citation

Kumar, S. Ramesh. Case Studies in Consumer Behaviour. Pearson Education India Pvt. Ltd, 2013.