Cita APA (7th ed.)

Kumar, S. R. (2013). Case Studies in Consumer Behaviour. Pearson Education India Pvt. Ltd.

Cita Chicago (17th ed.)

Kumar, S. Ramesh. Case Studies in Consumer Behaviour. New Delhi: Pearson Education India Pvt. Ltd, 2013.

Cita MLA (9th ed.)

Kumar, S. Ramesh. Case Studies in Consumer Behaviour. Pearson Education India Pvt. Ltd, 2013.