Kumar, S. R. (2013). Case Studies in Consumer Behaviour. Pearson Education India Pvt. Ltd.
Lua i Stíl Chicago (17ú heag.)Kumar, S. Ramesh. Case Studies in Consumer Behaviour. New Delhi: Pearson Education India Pvt. Ltd, 2013.
Lua MLA (9ú heag.)Kumar, S. Ramesh. Case Studies in Consumer Behaviour. Pearson Education India Pvt. Ltd, 2013.
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