Consumer Behavior
Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it. The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus attenti...
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New Delhi
Pearson Education India Pvt. Ltd.
2017
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| Edition: | 11th ed. |
| Subjects: | |
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