Managerial Economics: Principles and Worldwide Applications
Reflecting the highly globalized nature of tastes, production, labour markets, and financial markets in today's world, this book presents the theory of the firm as a unifying theme to examine the managerial decision-making process. Adopting a global perspective, it synthesizes economic theory,...
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| Formato: | Libro |
| Idioma: | inglés |
| Publicado: |
New Delhi
Oxford University Press
2018
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| Edición: | 8th ed. |
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| Summary: | Reflecting the highly globalized nature of tastes, production, labour markets, and financial markets in today's world, this book presents the theory of the firm as a unifying theme to examine the managerial decision-making process. Adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints. |
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| Descrición Física: | xxiii, 613 p. |
| ISBN: | 0199467064 |