Management Information Systems: Managing the Digital Firm

The authors know information systems knowledge is essential for creating competitive firms, managing global corporations & providing useful products & services to customers. One of the central new themes in the revision focuses on helping managers make better decisions about technology to ac...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autor principal: Laudon, Kenneth C.
Otros Autores: Laudon, Jane P., Raj, Sahil [Adapted Author]
Formato: Libro
Lenguaje:inglés
Publicado: New Delhi Pearson Education India Pvt. Ltd. 2017
Edición:15th ed.
Materias:
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
Descripción
Sumario:The authors know information systems knowledge is essential for creating competitive firms, managing global corporations & providing useful products & services to customers. One of the central new themes in the revision focuses on helping managers make better decisions about technology to achieve maximum value.
Descripción Física:xxxiv, 659 p.
ISBN:9789352865475