Keller, K. L., Parameswaran, M. G., & Jacob, I. (2012). Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3rd ed.). Pearson Education India Pvt. Ltd.

Keller, Kevin Lane, M. G. Parameswaran, and Isaac Jacob. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 3rd ed. New Delhi: Pearson Education India Pvt. Ltd, 2012.

Keller, Kevin Lane, et al. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 3rd ed. Pearson Education India Pvt. Ltd, 2012.