Keller, K. L., Parameswaran, M. G., & Jacob, I. (2012). Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3rd ed.). Pearson Education India Pvt. Ltd.
Чикаго-гийн эшлэл (17 дахь хэвлэлт)Keller, Kevin Lane, M. G. Parameswaran, ба Isaac Jacob. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 3rd ed. New Delhi: Pearson Education India Pvt. Ltd, 2012.
MLA -ийн эшлэл (9 дэх хэвлэлт)Keller, Kevin Lane, et al. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 3rd ed. Pearson Education India Pvt. Ltd, 2012.
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