Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term br...
שמור ב:
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| מחברים אחרים: | , |
| פורמט: | ספר |
| שפה: | אנגלית |
| יצא לאור: |
New Delhi
Pearson Education India Pvt. Ltd.
2012
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| מהדורה: | 3rd ed. |
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הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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| סיכום: | Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions, thus improving the long-term profitability of specific brand strategies. |
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| תיאור פיזי: | xxiii, 695 p. |
| ISBN: | 9788131756898 |