Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term br...
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| Tác giả chính: | |
|---|---|
| Tác giả khác: | , |
| Định dạng: | Sách |
| Ngôn ngữ: | Tiếng Anh |
| Được phát hành: |
New Delhi
Pearson Education India Pvt. Ltd.
2012
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| Phiên bản: | 3rd ed. |
| Những chủ đề: | |
| Các nhãn: |
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| 999 | |c 4478 |d 4478 | ||
| 020 | |a 9788131756898 | ||
| 082 | |a 658.827 |b KEL | ||
| 100 | |a Keller, Kevin Lane |9 299 | ||
| 245 | |a Strategic Brand Management: Building, Measuring, and Managing Brand Equity | ||
| 250 | |a 3rd ed. | ||
| 260 | |a New Delhi |b Pearson Education India Pvt. Ltd. |c 2012 | ||
| 300 | |a xxiii, 695 p. | ||
| 520 | |a Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions, thus improving the long-term profitability of specific brand strategies. | ||
| 650 | |a Brand Name Products - Management |9 227 | ||
| 650 | |a Product Management |9 461 | ||
| 700 | |a Parameswaran, M. G. |9 1456 | ||
| 700 | |a Jacob, Isaac |9 1457 | ||