Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term br...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Keller, Kevin Lane
Awduron Eraill:	Parameswaran, M. G., Jacob, Isaac
Fformat:	Llyfr
Iaith:	Saesneg
Cyhoeddwyd:	New Delhi Pearson Education India Pvt. Ltd. 2012
Rhifyn:	3rd ed.
Pynciau:	Brand Name Products - Management Product Management
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Eitemau Tebyg

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