Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term br...

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Bibliografiske detaljer
Hovedforfatter:	Keller, Kevin Lane
Andre forfattere:	Parameswaran, M. G., Jacob, Isaac
Format:	Bog
Sprog:	engelsk
Udgivet:	New Delhi Pearson Education India Pvt. Ltd. 2012
Udgivelse:	3rd ed.
Fag:	Brand Name Products - Management Product Management
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

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