Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Show other versions (14)

Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term br...

Fuld beskrivelse

Saved in:

Bibliografiske detaljer
Hovedforfatter:	Keller, Kevin Lane
Andre forfattere:	Parameswaran, M. G., Jacob, Isaac
Format:	Bog
Sprog:	engelsk
Udgivet:	New Delhi Pearson Education India Pvt. Ltd. 2012
Udgivelse:	3rd ed.
Fag:	Brand Name Products - Management Product Management
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Lignende værker

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
af: Keller, Kevin Lane
Udgivet: (2017)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
af: Keller, Kevin Lane
Udgivet: (2013)

Best Practice Cases in Branding: Lessons from the World's Strongest Brands
af: Keller, Kevin Lane
Udgivet: (2009)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
af: Keller, Kevin Lane
Udgivet: (2017)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
af: Keller, Kevin Lane
Udgivet: (2020)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
af: Keller, Kevin Lane
Udgivet: (2020)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
af: Keller, Kevin Lane
Udgivet: (2020)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
af: Keller, Kevin Lane
Udgivet: (2020)

Strategic Brand Management
af: Keller, Kevin Lane; Parameswaran, M.G.; Jacob, Isaac
Udgivet: (2008)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
af: Keller, Kevin Lane
Udgivet: (2020)

The New Strategic Brand Management
af: Kapferer, Jean Noel
Udgivet: (2009)

The New Strategic Brand Management
af: Kapferer, Jean Noel
Udgivet: (2009)

Strategic brand management : building, measuring, and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2015)

Strategic Brand Management: Building, Measuring and Managing Brand Equity
af: Keller, Kevin Lane
Udgivet: (2015)

Building Strong Brands
af: Aaker, David A
Udgivet: (1996)

Building Strong Brands
Udgivet: (1996)

Strategic brand management : building, measuring, and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2022)

Brand immortality
af: Pringle, Hamish
Udgivet: (2009)

STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
af: KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC
Udgivet: (2016)

STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
af: KELLER KEVIN LANE
Udgivet: (2008)

STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
af: KELLER KEVIN LANE
Udgivet: (2008)

The New Strategic Brand Management
af: Kapferer, Jean Noel
Udgivet: (2012)

Building Strong Brands
af: Aaker David A
Udgivet: (1996)

Advanced Brand Management
af: Temporal, Paul
Udgivet: (2010)

Building Brand Value : five steps to building powerful brands
af: Parameswaran M.G
Udgivet: (2006)

Building strong brands
af: Aaker, David A.
Udgivet: (2010)

United We Brand
af: Moser Mike
Udgivet: (2003)

Creating Powerful Brands
af: De Chernatony, Leslie
Udgivet: (2012)

Managing Brand Equity : Capitalizing on the value of a brand name
af: Aaker David A.
Udgivet: (1991)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
af: Keller, Kvin Lane
Udgivet: (2015)

Brand Breakout
af: Kumar, Nirmalya
Udgivet: (2013)

From Brand Vision to Brand Evaluation
af: Chernatony, Leslie de
Udgivet: (2006)

Origin of Brands
af: Ries Al
Udgivet: (2004)

Living Brands
af: Nadeau, Raymond A.
Udgivet: (2007)

Designing world class BRANDS (Audio Book)
af: Naware, Ravi
Udgivet: (2004)

New Strategic Brand Management : Advanced insights & strategic thinking
af: Kapferer J N
Udgivet: (2015)

Brand Bubble: Looming Crisis in Brand Value
af: Gerzema John
Udgivet: (2008)

Best of Branding \: Best Practices in Corporate Branding
af: Gregory James R.
Udgivet: (2004)

Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation
af: Sarin, Sharad
Udgivet: (2016)

Brands and Branding
af: Brown, Stephen
Udgivet: (2016)