Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Εμφάνιση άλλων εκδόσεων (14)

Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term br...

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Αποθηκεύτηκε σε:

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Keller, Kevin Lane
Άλλοι συγγραφείς:	Parameswaran, M. G., Jacob, Isaac
Μορφή:	Βιβλίο
Γλώσσα:	Αγγλικά
Έκδοση:	New Delhi Pearson Education India Pvt. Ltd. 2012
Έκδοση:	3rd ed.
Θέματα:	Brand Name Products - Management Product Management
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

Παρόμοια τεκμήρια

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Έκδοση: (2020)

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