Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term br...

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Xehetasun bibliografikoak
Egile nagusia:	Keller, Kevin Lane
Beste egile batzuk:	Parameswaran, M. G., Jacob, Isaac
Formatua:	Liburua
Hizkuntza:	ingelesa
Argitaratua:	New Delhi Pearson Education India Pvt. Ltd. 2012
Edizioa:	3rd ed.
Gaiak:	Brand Name Products - Management Product Management
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

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