Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Taispeáin leaganacha eile (14)

Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term br...

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Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Keller, Kevin Lane
Rannpháirtithe:	Parameswaran, M. G., Jacob, Isaac
Formáid:	LEABHAR
Teanga:	Béarla
Foilsithe / Cruthaithe:	New Delhi Pearson Education India Pvt. Ltd. 2012
Eagrán:	3rd ed.
Ábhair:	Brand Name Products - Management Product Management
Clibeanna:	Cuir clib leis Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!

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