Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term br...

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Bibliografski detalji
Glavni autor:	Keller, Kevin Lane
Daljnji autori:	Parameswaran, M. G., Jacob, Isaac
Format:	Knjiga
Jezik:	engleski
Izdano:	New Delhi Pearson Education India Pvt. Ltd. 2012
Izdanje:	3rd ed.
Teme:	Brand Name Products - Management Product Management
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

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