Strategic Brand Management: Building, Measuring, and Managing Brand Equity

他のバージョン（14件）を表示する

Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term br...

保存先:

書誌詳細
第一著者:	Keller, Kevin Lane
その他の著者:	Parameswaran, M. G., Jacob, Isaac
フォーマット:	図書
言語:	英語
出版事項:	New Delhi Pearson Education India Pvt. Ltd. 2012
版:	3rd ed.
主題:	Brand Name Products - Management Product Management
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

類似資料

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
著者:: Keller, Kevin Lane
出版事項: (2017)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
著者:: Keller, Kevin Lane
出版事項: (2013)

Best Practice Cases in Branding: Lessons from the World's Strongest Brands
著者:: Keller, Kevin Lane
出版事項: (2009)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
著者:: Keller, Kevin Lane
出版事項: (2017)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
著者:: Keller, Kevin Lane
出版事項: (2020)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
著者:: Keller, Kevin Lane
出版事項: (2020)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
著者:: Keller, Kevin Lane
出版事項: (2020)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
著者:: Keller, Kevin Lane
出版事項: (2020)

Strategic Brand Management
著者:: Keller, Kevin Lane; Parameswaran, M.G.; Jacob, Isaac
出版事項: (2008)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
著者:: Keller, Kevin Lane
出版事項: (2020)

The New Strategic Brand Management
著者:: Kapferer, Jean Noel
出版事項: (2009)

The New Strategic Brand Management
著者:: Kapferer, Jean Noel
出版事項: (2009)

Strategic brand management : building, measuring, and managing brand equity
著者:: Keller, Kevin Lane
出版事項: (2015)

Strategic Brand Management: Building, Measuring and Managing Brand Equity
著者:: Keller, Kevin Lane
出版事項: (2015)

Building Strong Brands
著者:: Aaker, David A
出版事項: (1996)

Building Strong Brands
出版事項: (1996)

Strategic brand management : building, measuring, and managing brand equity
著者:: Keller, Kevin Lane
出版事項: (2022)

Brand immortality
著者:: Pringle, Hamish
出版事項: (2009)

STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
著者:: KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC
出版事項: (2016)

STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
著者:: KELLER KEVIN LANE
出版事項: (2008)

STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
著者:: KELLER KEVIN LANE
出版事項: (2008)

The New Strategic Brand Management
著者:: Kapferer, Jean Noel
出版事項: (2012)

Building Strong Brands
著者:: Aaker David A
出版事項: (1996)

Advanced Brand Management
著者:: Temporal, Paul
出版事項: (2010)

Building Brand Value : five steps to building powerful brands
著者:: Parameswaran M.G
出版事項: (2006)

Building strong brands
著者:: Aaker, David A.
出版事項: (2010)

United We Brand
著者:: Moser Mike
出版事項: (2003)

Creating Powerful Brands
著者:: De Chernatony, Leslie
出版事項: (2012)

Managing Brand Equity : Capitalizing on the value of a brand name
著者:: Aaker David A.
出版事項: (1991)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
著者:: Keller, Kvin Lane
出版事項: (2015)

Brand Breakout
著者:: Kumar, Nirmalya
出版事項: (2013)

From Brand Vision to Brand Evaluation
著者:: Chernatony, Leslie de
出版事項: (2006)

Origin of Brands
著者:: Ries Al
出版事項: (2004)

Living Brands
著者:: Nadeau, Raymond A.
出版事項: (2007)

Designing world class BRANDS (Audio Book)
著者:: Naware, Ravi
出版事項: (2004)

New Strategic Brand Management : Advanced insights & strategic thinking
著者:: Kapferer J N
出版事項: (2015)

Brand Bubble: Looming Crisis in Brand Value
著者:: Gerzema John
出版事項: (2008)

Best of Branding \: Best Practices in Corporate Branding
著者:: Gregory James R.
出版事項: (2004)

Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation
著者:: Sarin, Sharad
出版事項: (2016)

Brands and Branding
著者:: Brown, Stephen
出版事項: (2016)