Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term br...

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Bibliográfalaš dieđut
Váldodahkki:	Keller, Kevin Lane
Eará dahkkit:	Parameswaran, M. G., Jacob, Isaac
Materiálatiipa:	Girji
Giella:	eaŋgalasgiella
Almmustuhtton:	New Delhi Pearson Education India Pvt. Ltd. 2012
Preanttus:	3rd ed.
Fáttát:	Brand Name Products - Management Product Management
Fáddágilkorat:	Lasit fáddágilkoriid Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!

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