Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term br...

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Bibliografske podrobnosti
Glavni avtor:	Keller, Kevin Lane
Drugi avtorji:	Parameswaran, M. G., Jacob, Isaac
Format:	Knjiga
Jezik:	angleščina
Izdano:	New Delhi Pearson Education India Pvt. Ltd. 2012
Izdaja:	3rd ed.
Teme:	Brand Name Products - Management Product Management
Oznake:	Označite Brez oznak, prvi označite!

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