Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Diğer sürümleri göster (14)

Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term br...

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Detaylı Bibliyografya
Yazar:	Keller, Kevin Lane
Diğer Yazarlar:	Parameswaran, M. G., Jacob, Isaac
Materyal Türü:	Kitap
Dil:	İngilizce
Baskı/Yayın Bilgisi:	New Delhi Pearson Education India Pvt. Ltd. 2012
Edisyon:	3rd ed.
Konular:	Brand Name Products - Management Product Management
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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