Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term br...

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書目詳細資料
主要作者:	Keller, Kevin Lane
其他作者:	Parameswaran, M. G., Jacob, Isaac
格式:	圖書
語言:	英语
出版:	New Delhi Pearson Education India Pvt. Ltd. 2012
版:	3rd ed.
主題:	Brand Name Products - Management Product Management
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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