Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term br...
Saved in:
| 主要作者: | |
|---|---|
| 其他作者: | , |
| 格式: | 圖書 |
| 語言: | 英语 |
| 出版: |
New Delhi
Pearson Education India Pvt. Ltd.
2012
|
| 版: | 3rd ed. |
| 主題: | |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
成為第一個發表評論!