Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Áfegeix la primera valoració

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Veure altres versions (15)

Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term br...

Descripció completa

Guardat en:
Dades bibliogràfiques
Autor principal: Keller, Kevin Lane
Altres autors: Parameswaran, M. G., Jacob, Isaac
Format: Llibre
Idioma:anglès
Publicat: New Delhi Pearson Education India Pvt. Ltd. 2012
Edició:3rd ed.
Matèries:
Brand Name Products - Management
Product Management
Etiquetes: Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
Search Result 1
Strategic brand management : building, measuring, and managing brand equity

Strategic brand management : building, measuring, and managing brand equity per Keller, Kevin Lane

Publicat 2022
Desconegut
Afegir a favorits
Guardat en:
Search Result 2
Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity per Keller, Kevin Lane

Publicat 2020
Llibre
Afegir a favorits
Guardat en:
Search Result 3
Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity per Keller, Kevin Lane

Publicat 2020
Llibre
Afegir a favorits
Guardat en:
Search Result 4
Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity per Keller, Kevin Lane

Publicat 2020
Llibre
Afegir a favorits
Guardat en:
Search Result 5
Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity per Keller, Kevin Lane

Publicat 2020
Llibre
Afegir a favorits
Guardat en:
Search Result 6
Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity per Keller, Kevin Lane

Publicat 2020
Llibre
Afegir a favorits
Guardat en:
Search Result 7
Strategic brand management Building, measuring, and managing brand equity

Strategic brand management Building, measuring, and managing brand equity per Keller, Kevin Lane

Publicat 2020
Desconegut
Afegir a favorits
Guardat en:
Search Result 8
Strategic brand management : Building, Measuring, and Managing Brand Equity

Strategic brand management : Building, Measuring, and Managing Brand Equity per Keller, Kevin Lane

Publicat 2019
Desconegut
Afegir a favorits
Guardat en:
Search Result 9
Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity per Keller, Kevin Lane

Publicat 2017
Llibre
Afegir a favorits
Guardat en:
Search Result 10
Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity per Keller, Kevin Lane

Publicat 2017
Llibre
Afegir a favorits
Guardat en:
Search Result 11
Strategic Brand Management: Building, Measuring and Managing Brand Equity

Strategic Brand Management: Building, Measuring and Managing Brand Equity per Keller, Kevin Lane

Publicat 2015
Llibre
Afegir a favorits
Guardat en:
Search Result 12
Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity per Keller, Kevin Lane

Publicat 2015
Llibre
Afegir a favorits
Guardat en:
Search Result 13
Strategic brand management : building, measuring, and managing brand equity

Strategic brand management : building, measuring, and managing brand equity per Keller, Kevin Lane

Publicat 2015
Desconegut
Afegir a favorits
Guardat en:
Search Result 14
Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity per Keller, Kevin Lane

Publicat 2013
Llibre
Afegir a favorits
Guardat en:
Search Result 15
Strategic Brand Management: Building, Measuring and Managing Brand Equity

Strategic Brand Management: Building, Measuring and Managing Brand Equity per Keller, Kevin Lane

Publicat 2008
Llibre
Afegir a favorits
Guardat en:
Veure totes les versions (16)

Ítems similars