Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Lisää ensimmäinen arvio

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Näytä muut versiot (15)

Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term br...

Täydet tiedot

Tallennettuna:
Bibliografiset tiedot
Päätekijä: Keller, Kevin Lane
Muut tekijät: Parameswaran, M. G., Jacob, Isaac
Aineistotyyppi: Kirja
Kieli:englanti
Julkaistu: New Delhi Pearson Education India Pvt. Ltd. 2012
Painos:3rd ed.
Aiheet:
Brand Name Products - Management
Product Management
Tagit: Lisää tagi
Ei tageja, Lisää ensimmäinen tagi!
Search Result 1
Strategic brand management : building, measuring, and managing brand equity

Strategic brand management : building, measuring, and managing brand equity Tekijä Keller, Kevin Lane

Julkaistu 2022
Tuntematon
Lisää suosikkeihin
Tallennettuna:
Search Result 2
Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity Tekijä Keller, Kevin Lane

Julkaistu 2020
Kirja
Lisää suosikkeihin
Tallennettuna:
Search Result 3
Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity Tekijä Keller, Kevin Lane

Julkaistu 2020
Kirja
Lisää suosikkeihin
Tallennettuna:
Search Result 4
Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity Tekijä Keller, Kevin Lane

Julkaistu 2020
Kirja
Lisää suosikkeihin
Tallennettuna:
Search Result 5
Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity Tekijä Keller, Kevin Lane

Julkaistu 2020
Kirja
Lisää suosikkeihin
Tallennettuna:
Search Result 6
Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity Tekijä Keller, Kevin Lane

Julkaistu 2020
Kirja
Lisää suosikkeihin
Tallennettuna:
Search Result 7
Strategic brand management Building, measuring, and managing brand equity

Strategic brand management Building, measuring, and managing brand equity Tekijä Keller, Kevin Lane

Julkaistu 2020
Tuntematon
Lisää suosikkeihin
Tallennettuna:
Search Result 8
Strategic brand management : Building, Measuring, and Managing Brand Equity

Strategic brand management : Building, Measuring, and Managing Brand Equity Tekijä Keller, Kevin Lane

Julkaistu 2019
Tuntematon
Lisää suosikkeihin
Tallennettuna:
Search Result 9
Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity Tekijä Keller, Kevin Lane

Julkaistu 2017
Kirja
Lisää suosikkeihin
Tallennettuna:
Search Result 10
Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity Tekijä Keller, Kevin Lane

Julkaistu 2017
Kirja
Lisää suosikkeihin
Tallennettuna:
Search Result 11
Strategic Brand Management: Building, Measuring and Managing Brand Equity

Strategic Brand Management: Building, Measuring and Managing Brand Equity Tekijä Keller, Kevin Lane

Julkaistu 2015
Kirja
Lisää suosikkeihin
Tallennettuna:
Search Result 12
Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity Tekijä Keller, Kevin Lane

Julkaistu 2015
Kirja
Lisää suosikkeihin
Tallennettuna:
Search Result 13
Strategic brand management : building, measuring, and managing brand equity

Strategic brand management : building, measuring, and managing brand equity Tekijä Keller, Kevin Lane

Julkaistu 2015
Tuntematon
Lisää suosikkeihin
Tallennettuna:
Search Result 14
Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity Tekijä Keller, Kevin Lane

Julkaistu 2013
Kirja
Lisää suosikkeihin
Tallennettuna:
Search Result 15
Strategic Brand Management: Building, Measuring and Managing Brand Equity

Strategic Brand Management: Building, Measuring and Managing Brand Equity Tekijä Keller, Kevin Lane

Julkaistu 2008
Kirja
Lisää suosikkeihin
Tallennettuna:
Näytä kaikki versiot (16)

Samankaltaisia teoksia