Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term br...

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Autore principale: Keller, Kevin Lane
Altri autori: Parameswaran, M. G., Jacob, Isaac
Natura: Libro
Lingua:inglese
Pubblicazione: New Delhi Pearson Education India Pvt. Ltd. 2012
Edizione:3rd ed.
Soggetti:
Brand Name Products - Management
Product Management
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Strategic brand management : building, measuring, and managing brand equity

Strategic brand management : building, measuring, and managing brand equity di Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity di Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Strategic brand management Building, measuring, and managing brand equity

Strategic brand management Building, measuring, and managing brand equity di Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity di Keller, Kevin Lane

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