Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term br...

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Kaydedildi:
Detaylı Bibliyografya
Yazar: Keller, Kevin Lane
Diğer Yazarlar: Parameswaran, M. G., Jacob, Isaac
Materyal Türü: Kitap
Dil:İngilizce
Baskı/Yayın Bilgisi: New Delhi Pearson Education India Pvt. Ltd. 2012
Edisyon:3rd ed.
Konular:
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