Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term br...
Wedi'i Gadw mewn:
| Prif Awdur: | |
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| Awduron Eraill: | , |
| Fformat: | Llyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
New Delhi
Pearson Education India Pvt. Ltd.
2012
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| Rhifyn: | 3rd ed. |
| Pynciau: | |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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NMIMS Hyderabad -
| Rhif Galw: |
658.827 KEL |
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| Copi | Ar gael Gwneud Cais |