Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term br...
Gorde:
| Egile nagusia: | |
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| Beste egile batzuk: | , |
| Formatua: | Liburua |
| Hizkuntza: | ingelesa |
| Argitaratua: |
New Delhi
Pearson Education India Pvt. Ltd.
2012
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| Edizioa: | 3rd ed. |
| Gaiak: | |
| Etiketak: |
Etiketa erantsi
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NMIMS Hyderabad -
| Sailkapena: |
658.827 KEL |
|---|---|
| Alea | Eskuragarri Erreserbatu |