Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term br...
Spremljeno u:
| Glavni autor: | |
|---|---|
| Daljnji autori: | , |
| Format: | Knjiga |
| Jezik: | engleski |
| Izdano: |
New Delhi
Pearson Education India Pvt. Ltd.
2012
|
| Izdanje: | 3rd ed. |
| Teme: | |
| Oznake: |
Dodaj oznaku
Bez oznaka, Budi prvi tko označuje ovaj zapis!
|
NMIMS Hyderabad -
| Signatura: |
658.827 KEL |
|---|---|
| Primjerak | Dostupno Postavi narudžbu |