Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term br...

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書目詳細資料
主要作者: Keller, Kevin Lane
其他作者: Parameswaran, M. G., Jacob, Isaac
格式: 圖書
語言:英语
出版: New Delhi Pearson Education India Pvt. Ltd. 2012
版:3rd ed.
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NMIMS Hyderabad -

持有資料詳情 NMIMS Hyderabad -
索引號: 658.827 KEL
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