Cita APA (7th ed.)

Keller, K. L., Parameswaran, M. G., & Jacob, I. (2013). Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3rd ed.). Pearson Education India Pvt. Ltd.

Cita Chicago (17th ed.)

Keller, Kevin Lane, M. G. Parameswaran, i Isaac Jacob. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 3rd ed. New Delhi: Pearson Education India Pvt. Ltd, 2013.

Cita MLA (9th ed.)

Keller, Kevin Lane, et al. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 3rd ed. Pearson Education India Pvt. Ltd, 2013.