Cita APA (7a ed.)

Keller, K. L., Parameswaran, M. G., & Jacob, I. (2013). Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3rd ed.). Pearson Education India Pvt. Ltd.

Cita Chicago Style (17a ed.)

Keller, Kevin Lane, M. G. Parameswaran, y Isaac Jacob. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 3rd ed. New Delhi: Pearson Education India Pvt. Ltd, 2013.

Cita MLA (9a ed.)

Keller, Kevin Lane, et al. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 3rd ed. Pearson Education India Pvt. Ltd, 2013.