Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term br...
Uloženo v:
| Hlavní autor: | |
|---|---|
| Další autoři: | , |
| Médium: | Kniha |
| Jazyk: | angličtina |
| Vydáno: |
New Delhi
Pearson Education India Pvt. Ltd.
2013
|
| Vydání: | 3rd ed. |
| Témata: | |
| Tagy: |
Přidat tag
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!
|
| Shrnutí: | Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions, thus improving the long-term profitability of specific brand strategies. |
|---|---|
| Fyzický popis: | xxiii, 695 p. |
| ISBN: | 9788131756898 |