Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term br...
Gardado en:
| Autor Principal: | |
|---|---|
| Outros autores: | , |
| Formato: | Libro |
| Idioma: | inglés |
| Publicado: |
New Delhi
Pearson Education India Pvt. Ltd.
2013
|
| Edición: | 3rd ed. |
| Subjects: | |
| Tags: |
Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|
| Summary: | Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions, thus improving the long-term profitability of specific brand strategies. |
|---|---|
| Descrición Física: | xxiii, 695 p. |
| ISBN: | 9788131756898 |