Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term br...
में बचाया:
| मुख्य लेखक: | |
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| अन्य लेखक: | , |
| स्वरूप: | पुस्तक |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
New Delhi
Pearson Education India Pvt. Ltd.
2013
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| संस्करण: | 3rd ed. |
| विषय: | |
| टैग: |
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| सारांश: | Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions, thus improving the long-term profitability of specific brand strategies. |
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| भौतिक वर्णन: | xxiii, 695 p. |
| आईएसबीएन: | 9788131756898 |