Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term br...
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| Hlavní autor: | |
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| Další autoři: | , |
| Médium: | Kniha |
| Jazyk: | angličtina |
| Vydáno: |
New Delhi
Pearson Education India Pvt. Ltd.
2013
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| Vydání: | 3rd ed. |
| Témata: | |
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| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_827000000000000_KEL |7 0 |9 7066 |a 50008178 |b 50008178 |d 2018-08-09 |e Gifted by Suraj K. (MBA Tech) NMIMS Shirpur Campus |g 0.00 |l 3 |m 5 |o 658.827 KEL |p J2776 |r 2019-12-13 00:00:00 |s 2019-12-02 |w 2018-08-14 |y BK | ||
| 999 | |c 4492 |d 4492 | ||
| 020 | |a 9788131756898 | ||
| 082 | |a 658.827 |b KEL | ||
| 100 | |a Keller, Kevin Lane |9 299 | ||
| 245 | |a Strategic Brand Management: Building, Measuring, and Managing Brand Equity | ||
| 250 | |a 3rd ed. | ||
| 260 | |a New Delhi |b Pearson Education India Pvt. Ltd. |c 2013 | ||
| 300 | |a xxiii, 695 p. | ||
| 520 | |a Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions, thus improving the long-term profitability of specific brand strategies. | ||
| 650 | |a Brand Name Products - Management |9 1496 | ||
| 650 | |a Product Management |9 461 | ||
| 700 | |a Parameswaran, M. G. |9 1456 | ||
| 700 | |a Jacob, Isaac |9 1497 | ||