Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term br...

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Dades bibliogràfiques
Autor principal:	Keller, Kevin Lane
Altres autors:	Parameswaran, M. G., Jacob, Isaac
Format:	Llibre
Idioma:	anglès
Publicat:	New Delhi Pearson Education India Pvt. Ltd. 2013
Edició:	3rd ed.
Matèries:	Brand Name Products - Management Product Management
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

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