Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term br...
Na minha lista:
| Autor principal: | |
|---|---|
| Outros Autores: | , |
| Formato: | Livro |
| Idioma: | inglês |
| Publicado em: |
New Delhi
Pearson Education India Pvt. Ltd.
2013
|
| Edição: | 3rd ed. |
| Assuntos: | |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|