Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term br...

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Библиографические подробности
Главный автор:	Keller, Kevin Lane
Другие авторы:	Parameswaran, M. G., Jacob, Isaac
Формат:	‌
Язык:	английский
Опубликовано:	New Delhi Pearson Education India Pvt. Ltd. 2013
Редактирование:	3rd ed.
Предметы:	Brand Name Products - Management Product Management
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

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