Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term br...

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书目详细资料
主要作者:	Keller, Kevin Lane
其他作者:	Parameswaran, M. G., Jacob, Isaac
格式:	图书
语言:	英语
出版:	New Delhi Pearson Education India Pvt. Ltd. 2013
版:	3rd ed.
主题:	Brand Name Products - Management Product Management
标签:	添加标签没有标签, 成为第一个标记此记录!

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