Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term br...
Enregistré dans:
| Auteur principal: | |
|---|---|
| Autres auteurs: | , |
| Format: | Livre |
| Langue: | anglais |
| Publié: |
New Delhi
Pearson Education India Pvt. Ltd.
2013
|
| Édition: | 3rd ed. |
| Sujets: | |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
NMIMS Hyderabad -
| Cote: |
658.827 KEL |
|---|---|
| Exemplaire | Disponible Réserver |