Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term br...
Salvato in:
| Autore principale: | |
|---|---|
| Altri autori: | , |
| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
New Delhi
Pearson Education India Pvt. Ltd.
2013
|
| Edizione: | 3rd ed. |
| Soggetti: | |
| Tags: |
Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
NMIMS Hyderabad -
| Collocazione: |
658.827 KEL |
|---|---|
| Copia | Disponibile Richiedi |