Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term br...
Kaydedildi:
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| Diğer Yazarlar: | , |
| Materyal Türü: | Kitap |
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
New Delhi
Pearson Education India Pvt. Ltd.
2013
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| Edisyon: | 3rd ed. |
| Konular: | |
| Etiketler: |
Etiketle
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NMIMS Hyderabad -
| Yer Numarası: |
658.827 KEL |
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| Kopya Bilgisi | Kütüphanede Rezerve |